New culture in the Ad.

DGCers always sing this song. You see Chan fly is the main actress in this advertisement!! This ad give me a warm feeling, everyone in the ad sings the same song, and the lyrics are also meaningful that spread a msg that Vitasoy would stand by you always. Apart from this ad, I observe that nowadays many ad have songs in it, like the following:







Will this culture carry on to appear in the ad???